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"Simplicity is the ultimate sophistication." Mont Blanc - the highest European mountain, symbolising the brand's commitment to the highest quality and finest European craftsmanship. Montblanc, synonymous with exquisite writing culture for the past 100 years, follows lasting values such as quality and traditional craftsmanship. Its uncompromising demands on shape, style, materials and workmanship are reflected in all its products. By using the finest materials, I tried to reflect those characteristics of Montblanc in its brand identiy design.

Fundamental Basics is a workshop by Design 101, a creative individual based in Hanoi, Vietnam. Design 101 is a platform built around a community of working professionals, courses and events aims at engaging design problems with much more efficient solutions.Its mission is to help designers and companies design better solutions for their businesses by teaching them all the "how" and the "why" in design.

Vietnamese brands aren't always in the favors of its own people. And I wanted to change that. It is known that Vietnam has one of the finest chocolate in the world. Muoi Cuong was the first chocolate brand to establish in Vietnam. Till this day it's still one of the best chocolate manufacturer companies in the country. Despite all those facts, its branding strategy isn't quite strong and much flawed.I redesign the brand's identiy with a whole new vision.

A fun key visual for an ad campain

A simple shirt design inspired by the energy of a tuesday morning. I tried to bring out the fun and playful atmosphere of the day by using geometric shapes and dynamic colours. It's really simple and easy to mix with any form of media.

2015 marks the beginning of my interest in Digital Painting. Portrait painting was a daily habit for me at that time. Have a look.

Most memorable project.

Lấy cảm hứng từ chính những khoảnh khắc hạnh phúc được chia sẻ tại Starbucks trong chặng đường những năm qua để xây dựng cũng như góp phần tạo nên sự thành công của Starbucks hôm nay, bộ lịch 2020 hi vọng sẽ mang tới hơi thở của nhịp sống hiện đại nhưng vẫn ẩn chứa nét đẹp thân thương, gần gũi để gợi nhớ về những cảm xúc, kỉ niệm với những nụ cười và cả những giọt nước mắt đã được chia sẻ tại Starbucks. Đó chính là sứ mệnh khơi nguồn cảm hứng và nuôi dưỡng tinh thần trong triết lý của Starbucks!

This is my illustration for the cover of Bertrand Tessier's "Grace Kelly", republished by Stylory.