Vietnamese brands aren't always in the favors of its own people. And I wanted to change that.

It is known that Vietnam has one of the finest chocolate in the world. Muoi Cuong was the first chocolate brand to establish in Vietnam. Till this day it's still one of the best chocolate manufacturer companies in the country.

Despite all those facts, its branding strategy isn't quite strong and much flawed. I redesign the brand's identiy with a whole new vision.