This is my illustration for the cover of Bertrand Tessier's "Grace Kelly", republished by Stylory.

A fun key visual for an ad campain

Vietnamese brands aren't always in the favors of its own people. And I wanted to change that. It is known that Vietnam has one of the finest chocolate in the world. Muoi Cuong was the first chocolate brand to establish in Vietnam. Till this day it's still one of the best chocolate manufacturer companies in the country. Despite all those facts, its branding strategy isn't quite strong and much flawed.I redesign the brand's identiy with a whole new vision.

"Simplicity is the ultimate sophistication." Mont Blanc - the highest European mountain, symbolising the brand's commitment to the highest quality and finest European craftsmanship. Montblanc, synonymous with exquisite writing culture for the past 100 years, follows lasting values such as quality and traditional craftsmanship. Its uncompromising demands on shape, style, materials and workmanship are reflected in all its products. By using the finest materials, I tried to reflect those characteristics of Montblanc in its brand identiy design.